Business & Money | Monday 15 April, 2019 2:00 am |

TikTok users in the Middle East and North Africa (MENA) will be able to share their good deeds online in a new challenge launched in partnership with the Arab Hope Makers initiative, to promote the value of giving in communities.

 

TikTok, the world’s leading short-form video platform, has joined hands with the Arab Hope Makers initiative, the largest of its kind to celebrate stories of hope in the region, enabling its users to share their acts of kindness on the platform, and encouraging others to follow suit and make positive contributions to people around them.  

 

Under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the challenge embodies the Arab Hope Makers initiative’s vision to spread hope and instill the value of giving to fight despair and pessimism in the Arab World.

 

By harnessing the creativity of its MENA user community to share positive gestures through short videos, the #arabhopemakers challenge aims to instill the sense of giving in society. The challenge, running from April 5-15, is designed to empower users to make a difference and unite towards pursuing a humanitarian goal. It encourages creators to start a good deed and share it on the platform, inspiring others to do a good deed of their own.

 

To celebrate the meaningful initiative, TikTok is making available the official AHM song “Hope Makers” by Emirati singer Hussain Al Jasmi, and creating a special “Hope Makers” effect for challenge participants.

 

At the end of the challenge, ten creators will stand a chance to win tickets to the Arab Hope Makers final ceremony hosted in Dubai.

 

So far, the enthusiasm displayed by TikTok’s community of creators in the region has been overwhelming, with as many as 6000 videos created as part of the challenge, racking up a total of 36.2million views.   

 

Join the #arabhopemakers (#صناع_الأمل) cause today to share your good deed and inspire others visa the TikTok platform!