The Red Sea Mall and the King Abdulaziz University signed an MOU in a step to support arts across artists and students of the university, especially the college of Engineering and design, as well as the local talents, through the campaign “The Experience” that was named as such, as Red Sea Mall contains 5 pillars, that are the entertainment, shopping, residential, Food & Beverage and Cinema that include the playing areas, various shops, residence: Elaf Hotel, the biggest area for restaurants, as well as biggest Cinema in the kingdom accordingly. This campaign will serve to develop the local talents in arts for all the participants which will have their paintings submitted to the executive jury members at the university for evaluation.
The evaluation committee will assess the painting through specific measures built on engineering aspects in order to choose the best drawing among all submitted art works of the participants. Afterwards, these 30 to 40 paintings will be again be submitted to the judging committee of the university to choose the winners according to international and critical measures. The committee that consist of the university and the Red Sea Mall will award the best painting through valuable gifts especially the top winners, in addition that the first winner will have his painting executed on the fountain area at Red Sea Mall.
“As we are keen to achieve and contribute to the achievement of the Kingdom Vision 2030, and as we are keen to support the arts of the local talents across Saudis and as we believe in producing events for our target groups, we are conducting this event “The Experience” as we see in it an opportunity for the students of the university as well as for the local talents in order to express their thoughts and beautiful arts. We are honored to sign the MOU with KAU to execute this event at its best scenarios which falls under our strategy of making Jeddah one of the best-chosen destinations for visitors”, said Al Rayan Gadouri, the General Manager of Red Sea Mall.
“The Experience” provided the opportunity to all the participants, creative artists and students of the college of engineering at KAU, to redesign the fountain area at Red Sea Mall by honoring the winner while executing his winning painting on the fountain for 1 whole year.