Technology & IT | Friday 9 January, 2015 12:22 am |

In support of #UAECompassion campaign that was launched under the direction of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, and under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, aiming to aid refugees and relieve the people suffering of the harsh winter conditions caused by snowstorm Huda in Levant, du launched an internal campaign to collect donations in cash and kind from its staff from Thursday 8th January until Monday 12 January 2015.

du also supports Emirates Red Crescent’s campaign by activating an SMS donation campaign where du customers can donate by sending the word ‘help’ via SMS to 7100 to donate AED 100, or to 7200 to donate AED 200.

Hala Badri, Executive Vice President, Brand and Communications, du, said: “Our Participation in #UAECompassion reflects our commitment as a national company towards all humanitarian initiatives launched by the UAE. This campaign reflects the warmth of generosity by His Highness Sheikh Khalifa bin Zayed Al Nahyan towards our brothers and sisters in the Levant, and is a message for all of us to stand by their side in these difficult times.”