Cars & Autos | Thursday 11 April, 2019 5:00 am |

Today Lexus announced details of its 12th annual participation in the world’s premier design event – Milan Design Week*. For more than a decade, the Lexus Design Event has delivered amazing experiences for visitors, created in collaboration with some of the world’s most celebrated designers and inspired by Lexus’ design philosophy.

For this year’s event, “Leading with Light”, Lexus has partnered with the globally renowned design firm Rhizomatiks. Known for their imaginative use of technology to captivate audiences, Rhizomatiks previously worked with Lexus in 2014 for the art and technology exhibition Media Ambition Tokyo.

Inspired by Lexus’ future illumination technology,” Leading with Light” is an immersive display featuring playful and dynamic lighting in which seemingly countless beams of light are manipulated to interact with the human form. Intelligent mobile companions intuitively lead the way towards an open portal that represents a future of endless imagination and innovation.

Visitors will also have the opportunity to view the work of the six finalists in the 2019 Lexus Design Award. Now in its seventh year, the award celebrates up-and-coming creative talent from around the world. This year’s Grand Prix winner, selected by a panel of world-renowned designers and commentators, will be announced to the world’s media on the show’s press day, 8 April.