Technology & IT | Saturday 23 March, 2019 3:00 am |

Samsung Electronics Co., Ltd. has launched the award-winning "Samsung Festival" campaign to showcase the brand's latest innovations in partnership with its authorized distributors across the Kingdom. The Festival will last from March 21st until April 6th 2019.

Mr. YJ Kim, President of Samsung Electronics in Saudi Arabia, was pleased to launch the “Samsung Festival” campaign, allowing customers in Saudi Arabia to explore cutting-edge technologies that are designed with the user’s utmost comfort and luxury in mind. “Samsung is continuously striving to exceed customer expectations. We are keen to ensure the most innovative range of advanced products in favor of our customers’ needs across the Kingdom.” He then added.

The “Samsung Festival” campaign offers state-of-the-art QLED screens, next to modern and innovative Twin Cooling refrigerators, and Samsung's most advanced Add Wash washing machines. This campaign is another testament to Samsung’s leading role in the world of consumer electronics. For the 13th consecutive year, Samsung has been crowned the world's first best-selling TV brand since 2007, confirming customers’ confidence globally in the quality of the company's innovations for more than a decade.

Samsung’s QLED TV is renowned for its ability to combine more than one billion colors to be the most powerful in its category in terms of color gradation. Samsung’s latest QLED TV also comes with a special feature called Ambient Mode, where users can display decorative content that blends into the room’s décor. With this feature, the QLED technology has elevated the TV from simply being a display tool into becoming a masterpiece to give the home’s décor a modern and elegant touch. This is one of many innovations that facilitate customers’ lives and their interaction with the smart environment.

The campaign also features Samsung's innovative Twin Cooling Plus™ refrigerators, which keep food fresher for a longer time, prevent mixed odors and maintain delicious taste, providing ample internal space and high energy efficiency. These high tech refrigerators come with 5 customizable modes including: regular mode, energy saving mode, vacation mode, fridge max mode (extra space), and mini fridge mode.

Amongst the other home appliance models featured in the Festival, Samsung showcased the all-new Add Wash washing machine which allows users to add new clothes, more laundry detergent or fabric softener at any time during the wash cycle without having to turn off the washing machine, enabling users to save more time and energy than ever before.