The Event has as objective to allow the opportunity for the different tourist and travel organizations introduce their activities and services, offer investment opportunities in tourism sector within the Kingdom of Saudi Arabia and Gulf Cooperation Council Countries (GCC) to the Arab and International tourist investment leading companies and exchanging experiences in the field of tourist products and services promotion and marketing. The Event gather the entire effective and essential regional organizations in tourist field under one Roof / Floor, displaying specialized tourist presentations and provide special programs for the travel agents and purchaser from the different regions in the world.