GREAT FUTURES

The GREAT FUTURES launch event in Riyadh on 14-15 May 2024 aims to bring to life the sheer scale of opportunities for UK businesses in Saudi Arabia and forge partnerships across a number of sectors by gathering together some of the UK's most creative and innovative companies with their Saudi business and Government counterparts.

The Kingdom of Saudi Arabia has progressed dramatically in the last ten years, opening up its society and increasing inclusivity. It’s now home to some of the world’s largest initiatives, including the five lead giga-projects, investing more than $3trillion by 2030. Encapsulated in Vision 2030, the magnitude of this ambition, along with the transformation already achieved, has to be experienced in person to be properly appreciated.

The Saudis have a respect and appetite for British intelligence, ingenuity, skills and experience from Architecture to Education, Clean Tech to AI, Luxury to Fashion and Creativity to Construction. This is a chance to build on this by laying out the UK’s capabilities to the full.

GREAT invites ambitious UK businesses to take advantage of one of the fastest growing markets in the world, using the GREAT Britain campaign’s flagship event and platform to open doors, experience Saudi for yourself, and build greater collaboration between our two kingdoms.