Beauty & Style | Wednesday 28 January, 2015 9:49 am |

the rising Turkish Fashion House, recently took over the Milano Uomo Fashion Week 2015 by storm and has already set plans in motion to open a boutique in Dubai. The impactful success of Afffair at the Milano exhibition marks the start of a three month whirlwind launch activities and its contribution to the fashion industry. In March, the fashion house is set to host a spectacular VIP Fashion Show in Dubai and will open the Mercedes-Benz Istanbul Fashion Week in Turkey, which are major milestones for the new Turkish menswear brand.

Considered as an integral location to cater to the GCC, as well as a fashion hub for up and coming designers, Dubai is a strategic choice for the opening of the fashion’s house first boutique in the region. Rufat commented: “We are excited to open our first store in the Middle East, a dynamic new market for Afffair. This signifies an important highlight for the brand as we continue to expand and build on a strong foundation.”

Established in 2014, Afffair is a brand with a global vision and touch, born from the “Contemporary Classic” inspiration of two talented designers; Azerbaijani Rufat Ismayil - former top model and garment producer, and Ali Behnam Bakhtiar - born in Persia from two iconic historical dynasties, who started his career in Paris developing creative projects for top Couture Houses.

Afffair was the first Turkish fashion house to ever be invited to participate in the Milano Uomo Fashion Week 2015. It has marked its presence in the fashion industry through a solid performance and great promise for the future. Afffair made headlines with its edgy, artistic yet elegant menswear line created with only the finest quality materials. The collection was the star of the show and the innovative and ingenious event sparked a huge buzz within the fashion industry.

The brand is based in Istanbul, a cosmopolitan city that embraces a melting pot of diversity, on the crossroads between East and West. Combining contemporary with traditional elements, the line is inspired by a man with a great sense of sophistication. The modern Afffair man is a dandy and charismatic figure who naturally attracts attention by his strong character and enigmatic personality. He likes to reflect his style in every aspect of his life, from the sporty to the sartorial looks.

Afffair comes from an apparel and leather production heritage. This valuable experience and vertical capabilities allows the brand to control the value chain from the creative process, design and production development of new and innovative materials, allowing them to create a “state of the art” garment that will become an instant object of desire.

The designers have mastered the art of assembling all of their creative impulses and translate them into a modern, distinctive, and fresh “dandyesque” style. The Collection is extremely comfortable and will transform the way every man dresses and feels, giving him the freedom of movement with timeless elegance.

After the highly successful show and the exquisite after-party in Milan, Ali Bakhtiar stated: “Our first collection showcased at the Milano Uomo Fashion Week has been a privilege to design and create. Our vision was to materialize a sense of power, elegance and masculinity; and it was with these words in mind that the line was formed. Rufat and I are deeply proud and excited to be able to present our brand in Dubai soon .”

Afffair is all about wearing your heart on your sleeve. It's about not only being fashion conscious, but socially conscious as well. The brand engages in activities related to corporate social responsibility and has founded the AFFFAIR Foundation with the purpose of supporting key initiatives that will make this world a better for future generations.