Business & Money | Wednesday 22 April, 2015 3:05 pm |

Dealership records sales increase of 310 per cent in 2014

Al Tayer Motors, one of the UAE’s premier automobile dealerships, and authorised dealer for ROUSH Performance Products (RPP), has been recognised as the Top International Dealer for the company.

A trophy was presented to the dealership by RPP representatives at Al Tayer Motors showroom on Sheikh Zayed Road in Dubai.

“We deeply value our strong partnership with Al Tayer Motors in the UAE,” stated Tim Wheeler, Vice President Global Sales for ROUSH Performance. “Al Tayer Motors showed its visionary leadership years ago in 2011 by introducing our ROUSH Performance Mustangs and we’ve been on a solid growth trajectory ever since then. Al Tayer Motors does an incredible job of supporting our ROUSH Performance brand, product quality and service support of our collective customer base.

“We are pleased to recognize the team at Al Tayer Motors as the largest volume International ROUSH Performance Dealer partner for 2014. Through their excellent efforts to support our program, Al Tayer Motors did an incredible job for us in 2014 and we are very excited for future growth with our 2015 and 2016 model year vehicles.”

Al Tayer Motors began retailing the limited edition ROUSH Mustang series named ‘The Shamal’ and has since enjoyed a good response from the UAE’s muscle car enthusiasts. UAE sales of ROUSH Performance Vehicles and Parts in 2014 recorded a 310 per cent increase over the previous year.

“Last year we introduced the ROUSH RTS 570 F150 and the SVT Raptor in addition to the Mustang. This contributed to the sales increase and also underlines the enthusiasm for ROUSH products in the UAE. We are proud to be recognised as the leading international dealer for the brand,” said Martin Penny, General Manager Ford Sales, Al Tayer Motors.

ROUSH Performance, based in Livonia, Michigan, USA, is the industry leader in integrating track-tested racing technologies into a new vehicle for street legal drivability. ROUSH Performance (www.roushperformance.com), founded by American Motorsports legend Jack Roush, Sr. in 1995, has been designing and engineering high quality performance vehicles for over twenty years.

ROUSH Performance distributes their performance vehicles and parts through over 250 Ford dealerships all around the world. The introduction of the 2015 Ford Mustang as a global vehicle platform has propelled the global growth of ROUSH Performance into new countries like China, South Africa, the Philippines, the UK, and Australia. Enthusiasts all around the world are excited to enhance the styling, appearance, power and handling of their Ford vehicle by adding on some ROUSH Performance products, or by purchasing some American-Muscle in the form of a ROUSH-built new vehicle.
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About Al Tayer Motors:
Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker, DAF Trucks and Ford Trucks across the UAE.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,500 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker, DAF Trucks and Ford Trucks are represented by Al Tayer Motors through Premier Motors.